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Request Demo Landing Page

Through split testing a few design variations of our Request Demo landing page, we increased demo requests, the main call-to-action our website drives toward, by 200%.

Zype provides a software solution for professional video business owners to sell, launch, and distribute video on all devices. The main goal of the website is to drive potential customers to request a product demonstration, so we decided to give a little love to the Request Demo page and implement split testing. The primary goal for these split tests was to come out with an obvious winner in terms of form conversions.

What role did I play in this? UX, design, variant testing with Google Optimize

The test

The test

Our hypothesis was that if we provide more context about Zype above the fold and more information throughout the page (product features, customer success stories and a nod to the Zype team), then we will have more form conversions and a lower bounce rate.

We felt that the “Original” landing page below would lose since we didn’t provide a lot of context. We assumed Variant A and B would be closer in the race for conversions since we included our key value props and quotes to showcase our credibility in the space.

The results

The results

And the winner is… duh duh duuuhhhh… Variant A!

Although it was obvious that the more context we provided above the fold, the better (Variant A winning over the Original), it seems we provided too much context within Variant B; in this case, the more focused the page is, the more likely a user won’t be distracted or veer off course to complete the end goal: filling out the form.

We implemented Variant A for 100% of the traffic and continued to see an uptick in conversions.