Trying to inspire busy people to pay attention to their health isn’t easy. But that’s exactly what we did with a microsite allowing KFC employees to sign up for a high stakes competition promoting healthy habits.
The KFC Go Challenge promotes health by pushing its employees to complete personal fitness and nutrition challenges for prizes. The primary goal was to get the majority of KFC employees to fill out the form to compete. For the design, we decided to keep the microsite simple and clean so KFC employees wouldn’t be overwhelmed before they got started with the hardest part - the actual challenge.