Empathizing with comedy fiends
In interviewing a variety of people who enjoy going to comedy shows, I created a persona with similar goals and frustrations. “Sam” is always a little nervous to go to a new show for fear of it being awkward or a dud, but feels there’s nothing better than discovering another one that speaks to her sense of humor. She goes to the same couple of improv shows on a regular basis and wants to switch it up so she can have more cred in the comedy scene. Ideally she would like one or two close friends to go to these shows with.
Defining the problem and hypothesis
Thinking through some of the frustrations presented by my persona, I researched other apps in the market to see if any were addressing these and how well they were doing at it. I finalized on my problem and hypothesis.
Problem: We believe comedy fans in medium to big cities don’t have an efficient way to find local events based on their sense of humor and are therefore not efficiently being met by apps and websites.
Hypothesis: We believe that by suggesting local events relative to: 1. the comedians the user is following, 2. the type of comedy content they “like”, and… 3. the friends he/she deems credible and therefore follows, we will increase satisfaction for these comedy fiends and their attendance of local events. We will know this to be true when we see an increase in the amount of usage: “follows”, “likes” and “saves” within the app.
Completing a card sort, taxonomy chart and user flow, I started to understand how I wanted to approach a first-time user experience vs a recurring user experience. The first-time user would be onboarded to the app with a few easy-to-clickthrough questions (skippable if they so wish) to get a sense of their comedic preferences. For a recurring user, I wanted to get them right into their event suggestions as soon as he/she opens the app; this first screen would feel personalized by showing which of their followers and friends were interested in these events.
Wireframing and prototyping
Once a user is onboarded, I kept the experience simple with a personalized feed of events; this is the screen they would see upon opening the app to give the user the sense that this was their space. Unfortunately, there wasn’t enough time in class to carry out user testing which would have informed this final prototype.
Overall, the app allows for a simple way to find out about comedy events happening around LA. The more a user logs in and interacts, the more the app will gauge his/her comedic interests based on clicks, follows, likes and saves.
First-time user walkthrough:
Short and sweet onboarding questions to start the user off with a personalized feed:
Once a user has been onboarded, they’re ready to save events, follow comedians and friends, and ultimately discover new shows right up their comedic alley.